Cannabis Culture & Trends
Fresh Squeezed Is Washington's Next #1 Pre-Roll
Pre-rolls just became the single biggest category in legal cannabis. A new industry market report puts pre-roll revenue at roughly $1.4 billion, about 34% of all cannabis sales, up 6.3% year-over-year and up a staggering 146.6% since 2021. Flower got passed. Concentrates got passed. The cone is now king — and Dougie Blunt isn't just watching from the sideline.
Fresh Squeezed, our flagship pre-roll line, is riding that wave straight to the top of Washington. It's one of the fastest-moving pre-rolls in the state right now and on track to become Washington's #1 seller in the category. And we're not stopping at the border: Fresh Squeezed launches in Oregon next month, putting our pre-roll game right next to our blunt game in two states at once.
Fresh Squeezed: Washington's Next #1 Pre-Roll
We built Fresh Squeezed the same way we build everything at Dougie: no shortcuts, no filler, no settling for "fine." Every cone gets the same craft-rolling standard as our signature blunts, just in a format that's ready to spark the second you grab it. That combination — real craftsmanship in a convenience format — is exactly why Fresh Squeezed has climbed as fast as it has in Washington, and exactly why it's on pace to be the top-selling pre-roll in the state.
Here's the part that matters most: we're not choosing between pre-rolls and blunts. We're winning at both. Two categories, same name at the top of both leaderboards. That's not an accident — that's the whole Dougie Blunt playbook.
Coming to Oregon in November
Fresh Squeezed is crossing the border. Starting next month, Dougie Blunt's pre-roll line launches into licensed OLCC dispensaries across Oregon, putting Fresh Squeezed on shelves right alongside our blunts for the first time in that market. If you've been waiting for Dougie south of the Columbia, November is when it happens.
The Numbers Behind the Takeover
Here's what's actually driving it. Multi-packs now make up over 75% of pre-roll units sold — people aren't buying one, they're stocking up. Infused pre-rolls, the ones spiked with kief, rosin, or distillate, are growing fastest of all, up more than 7% annually on their own. Translation: casual smokers want convenience, but they still want it to hit. That's the exact lane Dougie's been in the whole time.
"The pre-roll has become a highly competitive category, driven by innovation, quality, and smart branding." — Harrison Bard, CEO, Cones Canada
Smart branding is the part people underrate. A pre-roll in a plain tube is a commodity. A blunt with a name, a tagline, and an attitude is a product people talk about. That's not an accident — it's the whole point of building a brand instead of just a SKU.
What This Means for the Pacific Northwest
Closer to home, Oregon's market just posted some of the lowest prices on record — extracts and concentrates hit a new low of $14.58 per gram in September, and usable flower sat around $3.28 per gram, the second-lowest monthly average ever tracked by the state. That's a mature, oversupplied market working in the consumer's favor. More product, sharper competition, better deals at the counter.
For Washington and Oregon smokers, that pricing environment means there's never been a cheaper time to trade up from a basic cone to something with actual craftsmanship behind it. When the base ingredients cost less, brands can put more into the wrap, the blend, and the experience instead of just the margin — and it's exactly the kind of market Fresh Squeezed is about to land in when it launches in Oregon next month.
Why Blunts Still Hit Different
A pre-roll is a product. A blunt is a ritual. The slower burn, the richer flavor from the wrap, the way it gets passed around instead of smoked solo in a parking lot — that's culture a spreadsheet can't capture, no matter how good the quarterly growth numbers look. Dougie Blunt isn't trying to out-convenience the industry with Fresh Squeezed and walk away from what made us Dougie in the first place. We're running both lanes at once: the blunts that built the name, and the pre-roll that's about to run Washington.
So yeah, the category blew up. Good. More people discovering pre-rolls means more people are one Fresh Squeezed away from understanding what they've been missing — and one blunt away from never going back to a basic cone. Best in pre-rolls. Best in blunts. Make more mischief. Roll better.
Frequently Asked Questions
What is Fresh Squeezed by Dougie Blunt?
Fresh Squeezed is Dougie Blunt's flagship pre-roll line, built on the same craft-rolling standard as the brand's signature blunts. It's currently one of the fastest-growing pre-rolls in Washington and is on track to become the state's #1 seller in the category.
When is Fresh Squeezed launching in Oregon?
Fresh Squeezed launches in Oregon in November 2026, expanding Dougie Blunt's pre-roll line beyond its home base in Washington into licensed OLCC dispensaries statewide.
Are pre-rolls and blunts the same thing?
Not quite. A pre-roll is any ready-to-smoke cannabis cone, usually wrapped in rolling paper. A blunt specifically uses a tobacco-leaf or hemp-wrap paper, burns slower, and delivers a different flavor and ritual than a standard paper pre-roll. Industry pre-roll data lumps both together, but blunts are their own lane of culture.
Why are pre-roll sales growing so fast in 2026?
A 2026 market report from Cones Canada found pre-roll revenue hit roughly $1.4 billion, 34% of total cannabis sales, up 6.3% year-over-year and 146.6% since 2021. Convenience, consistent dosing, and better craft rolling have pulled casual buyers away from loose flower.
Are cannabis prices dropping in Oregon?
Yes. Oregon's extract and concentrate prices hit a record low of $14.58 per gram in September 2026, and usable flower averaged around $3.28 per gram — the second-lowest monthly price on record, based on the state's Metrc tracking data.
What makes an infused blunt different from a regular pre-roll?
Infused blunts add concentrate — kief, rosin, or distillate — inside or on the wrap, boosting potency and slowing the burn compared to a flower-only pre-roll. They're built for a longer, heavier session rather than a quick smoke.
Where can I find Dougie Blunt products?
Dougie Blunt is carried in licensed dispensaries across Washington and Oregon. Check the Find Us page for current retail partners near you.
The category caught up to what Dougie's been doing all along. Fresh Squeezed pre-rolls, same craft as our blunts — Washington now, Oregon in November.
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